Fuelled by her passion and desire to create, in 2002, fashion designer Jeeti launched her custom design boutique 'chä-huth (hindi verb meaning ‘to desire’). Her eclectic designs encompass elements of global styling that create trends which exude sensuality, sophistication and panache. Jeeti’s accomplishments include fashion forward silhouettes for media personalities, movies, beauty pageants and charity affairs. Customers relish the specialized design process which brings to life a 'chä-huth original.

In her continual pursuit for creating luxury, Jeeti has unveiled the most decadent collection of wraps under the fashion label TO DESIRE. She believes embracing luxury is for everyone.